Max Ka Bada Ticket, Ab Apke
Sheher Mein!
Jeetne ke liye sirf ek missed call kafi hai!
Get ready to win 100’s of mobiles, water purifiers, generator sets and a
grand prize of an all paid trip to Mumbai!
Uttar Pradesh: MAX, the leading Premium Hindi Movie and
Special Events channel is all geared up to take its Uttar Pradesh viewers by
storm with its latest mega activity cum contest “MAX KA BADA TICKET”.Spread
over 2 months, this unique weekend contest commences from 24th August and will
runon MAX every fortnightduring the airing of the primetime movie of Saturday
and Sunday.
To enter the “MAX Ka Bada Ticket” contest, viewers need to
register by giving a missed call on the number ‘1800 103 77 88’. The aspirants
will then receive a call from MAX for registration and to share the details of
their name, age and city of residence. All those people who are registered will
get sms on the days of contest reminding them to participate. During the movie,
these people will be asked two questions related to the movie through IVR
calls. All those people who participate in all 4 questions between movies on
Saturday and Sunday will qualify to win. The contest weekends are 24th&
25th Aug, 7th& 8th Sept, 21st&
22nd Sept and 5th& 6th October.
MAX has initiated this exclusive contest especially for its
viewers of Maharahstra and Uttar Pradesh to increase the interface with the
channel while entertaining and engaging audiences. To promote this activity on
a large scale, MAX has initiated a huge on-ground road show across more than
200 towns. The activity will have MAX branded vans making the rounds in these
cities distributing the MAX Ka Bada Ticket and inviting ardent filmi fans to
participate in this one of a kind contest.
The winners of the MAX BADA TICKET can win a range of
exciting prizes from mobile phones to generator sets to water purifiers and
last but not the least the BADA TICKET for an all-expenses paid trip to Mumbai.
The channel will also be recognizing the grand winners and
making local heroes out of them by putting up billboards with their name and
photograph in their hometown.
Commenting on the same, Vaishali Sharma, Vice President,
Marketing & Communications – MAX said, “MAX has always believed in engaging
and exciting its viewers with remarkable events and making them feel special. We
all know that the passion for Hindi films runs strong across India. We hope to
increase the engagement and the entertainment quotient for all our movie
buffsthrough this unique ‘MAX Ka Bada Ticket’ contest and also gratify them for
their passion to watch movies”.
About MAX:
MAX, India’s
No. 1 Hindi Movie channel, backed by Sony Pictures Television International
(SPTI), provides its viewers with the biggest and best of Hindi Movies and
Special Events. MAX is the exclusive broadcaster of the world’s biggest
entertainment extravaganza, the PEPSI Indian Premier League (PEPSI IPL). With
“extraaa innings”, MAX changed the rules of cricket presentation throughout the
world during the ICC Cricket World Cup 2003, and made it an entertaining affair
that continues to set viewership records. Some of the on-air movie properties
of MAX, such as ‘AbTakBachchan’, ‘Maha Movie’ and ‘Mera Movie’ have become a
staple diet of millions of viewers across India. Exciting World Television
Premiers of new Bollywood films and monthly festivals showcasing the hottest
stars of Indian cinema have made MAX the favourite movie channel of India.
MAX has also
been widely acclaimed and distinguished in the media marketplace with a host of
awards recognising leadership and marketing excellence. Today, MAX reaches out
to over 50 million households in India.
Media Contact:
Atul Malikram
9827092823
pr@atulmalikram.in
